EUFIC is a non-profit organisation that provides engaging science-based information to inspire and empower healthier and more sustainable food and lifestyle choices. We believe in a world where people live a healthier life because they know how to. We aim to live a healthy life and it has become a hot topic of debate in the media and society to describe what healthy living is.
For example, we can use novel data science approaches to understand which foods and food categories would drive the highest return in terms of calories saved from reformulation. We can work directly with the public to understand perceptions of acceptability around government intervention – and what it would take to increase acceptance. We can help retailers and manufacturers experiment with portion sizes.
We can collaborate with wholesalers to redesign their ordering platforms in a way that puts healthier food in shops, without compromising commercial performance. … Read More