This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework. Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success. If you’re using a digital advertising method, measuring the performance of your campaigns is essential. Knowing how much you’re spending, how many clicks you’re generating on your ads, and what percentage of these clicks result in purchases, will help you glean an idea of which ads are most effective. Keeping track of what’s working and what’s not will help you to make decisions for future campaigns.
- Social media advertising costs vary depending on the platform you use and your objectives.
- The same applies to texting, via mobile/cellular